WEBWATCH
Helping content creators track and protect their work across the digital landscape
Our digital asset tracker monitors, reports, and safeguards copyrighted content, giving creators control and insight for smarter asset management.
The Challenge
Content creators were losing revenue and control of their intellectual property due to online piracy. WebWatch's platform aimed to solve this, but users faced challenges including a cluttered interface, technical jargon, rigid workflows, and inconsistent branding.
Jump to the Solution ↗
Info
Role
UX Designer
Timeline
May 2024 - June 2024
Teammates
Amy L
Eileen P
Emily K
01 - Research & Discovery
Before I joined WebWatch, the team lacked data on users. Alongside our dedicated UX researcher (Eileen) I conducted a rapid discovery research and meet with stakeholders to identify our target audience and define the product's core needs
2 secondary research
11 survey responses
4 interviews
User Interviews
We started by interviewing our stakeholder's selected participants to gain insights into their target audience's needs and preferences.
Bruce Odell, 26
Freelance Photographer
"Piracy is off the charts, I want to do something about it but most tracking platforms are too pricey and advanced for my level"
Ellie Brown, 42
Agency Manager
"I don't dop often into my Copytrack account because it's full of information I don't need/that's not relevant to me"
Key Insights:
Fragmented Tools: Users are forced to rely on multiple platforms for tracking, creating inefficiency.
Limited Control: Users experience restrictions in report management, limiting their flexibility.
Need for Personalization: Competing platforms don’t offer customizable options that align with individual needs.
Competitive Analysis
We conducted secondary research to understand where and why competitors were falling short in meeting user needs.
Our competitive analysis revealed that while competitors offered basic tracking features, none provided comprehensive reporting tailored to creators.
Interface Evaluations
Based on our heuristic analysis of the existing platform, we identified several critical issues.
Cluttered Interface
Features were buried under excessive layers of navigation.
Poor Visual Hierarchy
Dense information on the dashboard.
Insufficient Feedback
Users lacked clear responses after interactions.
Unclear Terminology
Some terms were confusing or not intuitive.
and it leads to…
How might we redesign WebWatch to create a more user-friendly experience that simplifies navigation and gives content creators greater control over their content management?
02 - Ideation
Minimum Viable Product
Confusing Lingo
Clear Labeling
Limited
Personalization
User
Customization
Disorganized
Content
Improved
Information
Architecture
Inconsistent
Design
Branding
User Persona
Meet Robert
The Overwhelmed Photographer
Age
35
Occupation
Freelance Photographer & Brand Collaborator
Frustration
Scattered features across platforms make tracking cumbersome, leading to missed opportunities and lost revenue.
Needs
A centralized tool to efficiently manage reports, track content usage, and stay on top of his work without hassle.
Site Map
Our NEW site map focused on reducing cognitive overload, we introduced features that facilitate greater user customization and streamline content organization.
03- Solution & Testing
Translating Ideas into Screens
Sketches + Low Fidelity
Our team of 3 designers collaborated by "scrapbooking" our sketches in Figma, bringing our ideas together seamlessly.
Design System
We introduced a consistent color palette and typography, making navigation and interaction easier for users.
04 - Final Deliverables
Introducing WebWatch: Empowering Creators to Track and Manage
A clean, engaging entry point
The welcoming landing screen captivates users from the start, presenting WebWatch’s core benefits in an engaging and intuitive layout.
Invites users to embark
The empty dashboard provides a clear overview of its current state, utilizing an engaging empty state to prompt user actions effectively.
As users populate their dashboard…
The populated dashboard transforms data into a vibrant, easily digestible format, empowering users with actionable insights at a glance.
Tailored experience that empowers creators to take control of their work.
We improved content organization for clarity and added customizable features.
The Personal Touch
The settings screen allows users to customize their experience, tailoring features to fit their unique needs and preferences.
Reflection
Although we only had approximately one month, I had a lot of fun working under this time crunch. Given how committed my team was to delivering something innovative to the CEO, we were able to provide a comprehensive brand identity, wireframes to begin with, and solid research for his business plan. Here are some of the most valuable takeaways from my experience:
🗣️ Be Opinionated, but listen: Listen to understand and collaborate, not to argue. I learned that being a great listener is key, but so is advocating for the user—explaining why decisions benefit the overall experience.
🤝🏻 Collaboration is gold: By promoting and organizing collaborative efforts, I helped my team integrate diverse ideas more effectively, leading to more innovative and well-rounded design solutions.