UCRVSA
Bringing UCR VSA to Life Through Social Media
Role
Public Relations Chair
Executive Board
Timeline
April 2022-April 2023
Scope
Graphic Design
Marketing Campaigns
Social Media Management
The Challenge
Before: A Static Social Media
Presence
Before my term, our social media was underutilized.
Static Event Flyers
Majority of the IG feed were used for posting event flyers.
Lacked the VSA Experience
Rarely showcased the experience of being part of UCR VSA.
Starting My Term, I Set a Goal:
A Stronger Social Media Presence
The Vision
Show, Don't Tell
Create a visually immersive and engaging experience for members and potential members.
🔮🎉🎁
Foster anticipation and exclusivity through dynamic content.
👥❤️🌟
Build a stronger sense of community by showcasing the people behind the events.
The Stategy
How I Transformed UCR VSA’s Social Media
1
Staff Takeovers
Interactive Instagram Stories to humanize the team and engage followers.
2
Instagram Reels
Collaborated with the Media Director to create high-quality video recaps.
3
Story Highlights
Live event coverage saved as highlights for future reference.
4
Dynamic Recaps
Carousel posts to immerse users in events from all angles.
1 - Staff Takeovers
Humanizing the Team
Assigned staff members to take over Instagram Stories, allowing them to interact directly with followers through Q&A sessions, polls, and fun activities.
2 - Instagram Reels Integration
Bringing Events to Life
Through Video
🤝 Worked closely with the Media Director to shift from static photos to dynamic video content.
🎉 Reels showcased the energy and excitement of events, giving followers a taste of the experience.
Before
❌ Community posts were limited to static, single-image flyers or group photos.
❌ Minimal effort to showcase the experience of events, leaving followers with little to connect to.
After
✅ Reels captured the energy, excitement, and emotions of events, giving followers a front-row seat to the action.
✅ Showcase the community more dynamically.
3 - Story Highlight
Building a Living Archive
📲⏱️🎥
Posted live updates during events to create a sense of immediacy.
💾📂✨
Saved stories as highlights to serve as a catalog for future members.
🔄🌐🚀
Highlights were reposted by other university VSAs, expanding our reach.
4 - Dynamic Recaps
Immersive Event Coverage
Moved beyond single group photos to multi-image carousels.
Success Metrics
The Results: Engagement and Growth
📈📝
Increased Signups
Video marketing led to a surge in event registrations.
💬🔥
Boosted Engagement
Staff takeovers correlated with higher post engagement.
🌐🎟️
Expanded Reach
Both of our external events sold-out.
The Bigger Picture
What This Means for UCR VSA
Together, We Built Something Unforgettable
Want to See More?
Let’s connect! Reach out to discuss how I can bring your organization’s story to life.
Explore our Instagram feed (Apr 2022 - Apr 2023)
@UCRVSA Instagram