UCR Undergraduate Admission Team
Social Media Marketing for @LifeatUCR
During my time as a Social Media Marketing Assistant at LifeatUCR, a lifestyle publication at UC Riverside, I managed and executed social media strategies to engage the campus community and promote content alongside a team of 4.
Role
Social Media Marketing Assistant
Timeline
Jun 2022-Jun 2023
Scope
Graphic Design
Marketing Campaigns
Content Creation
Social Media Management
Key Responsibilities
My main tasks & duties:
🎥📸✨
Developed and scheduled weekly content calendars for Instagram and TikTok.
🎨✍️🖼️
Created engaging graphics and captions using Canva and Adobe Creative Suite.
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Monitored analytics to track engagement and optimize content performance.
👥❤️🌟
Collaborated with a team of 4 to manage and grow the online community.
Video Content Creation
High-Performing Projects
A collection of video content I independently conceptualized, produced, and edited. Each project was designed to engage and resonate with the target audience. From ideation to execution, these videos highlight my creativity, technical skills, and ability to deliver content that drives results.
Highlighting UCR Recreation Center
Graduation Campaign
Relating to UCR Students
Highlighting UCR Bell Tower
Highlighting UCR Rose Garden
Day in the Life: Grad Edition
Highlighting UCR Professors
Highlighting School Mascot
Highlighting Alumni
Graphic Design
Consistency Meets Creativity
From social media posts to promotional materials, each piece was crafted to maintain brand consistency while engaging the target audience.
Valentine Day Carousel
Student Appreciation Day
Success Metrics
Results & Impact
📈📝
Increased Followers
Drive a 93% follower and retention growth in one month.
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Boosted Engagement
Boosted engagement with posts generating 20k-120k interactions.
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Consistent Posts
Improved posting schedule leading to a 183% increase in interactions.
Want to See More?
Let’s connect! Reach out to discuss how I can bring your organization’s story to life.
Explore our Instagram feed (Jun 2022 - Jun 2023)
@LifeatUCR Instagram